Beyond Luxury, We Shape the Future
From Strategy to Omnichannel Excellence
–Your Gateway to the Chinese Market, and the World.
Win Clients’ Hearts
Create impact with empathy and excellence
Do Hard Work
Commit to excellence, no shortcuts
Enjoy the Ride
Stay passionate, stay inspired
Be Better Together
Collaboration fuels greatness
WHY CHOOSE US
We Are
Strategic Partners
We are not just an agency
We are (strategic partners), empowering brands to achieve sustainable growth in China through data, creativity, and localized execution.
Our Key Services
Strategic Consulting
Market entry strategy, brand localization, and P&L optimization tailored for China
Omnichannel Operations
Seamless integration of Tmall, JD, RED, and offline channels
Brand & Marketing
Branding & Marketing full solutions，Delivering tailored GTM plans
Offline Network Expansion
25-city coverage with premium distributors and franchise partners
Our Added Value
Our Clients
We Trusted by 60+ Global Brands
Flos & B&B ITALIA Group
Digital & E-Commerce Operations
&Tradition
Digital & E-Commerce Operations
Marimekko
Digital & E-Commerce Operations
Maisondada
Omni-Channel Strategy & Integration
aarke
Omni-Channel Strategy & Integration
Stella McCartney
Marketplace Operation
The Executive Teams
Lili CHEN
Founding Partner
Christin LU
Founding Partner
Jeremy LI
Operation VP
Molly YAO
Operation VP
Viola CHEN
Senior Marketing Director
Esther Huang
Merchandising & KA Director
Maggie LI
Commercial Director
Our People & Culture
Our strength lies in our team.
We are immensely proud of our collective of dynamic sales, marketing and digital experts, whose talents bridge the realms of home, lifestyle, fashion and beyond. From agency backgrounds to in-house brand expertise, our team operates from Shanghai, Hangzhou, and Paris. With over 200 dedicated professionals, we embody a culture that is youthful, inclusive, passionate, and diverse.
Our Office
(China)
Bldg 3, 4A, No.181, Lane 465
Zhenning Rd, Changning District, Shanghai
(France)
3, Rue Sainte-Beuve
75006, Paris
Contact us
(Contact us: BD@andnewlife.com)
